What We Do

Turn your brand's potential into tangible sales results.

With over two decades of industry leadership and a multitude of national success stories, we provide the sales expertise, strategic guidance, and powerful connections your brand needs to thrive in today's competitive market.

CMS Consulting only represents a select group of clients to ensure personal attention and tailored solutions. When we partner with a client, it is with the intention to reliably grow your brand to key milestones. Our personal approach with our clients is unparalleled in the beverage industry.

Our services include brand consulting, sales development, importation services, distributor management, logistics, as well as demo and event services.
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Each brand is different, with its own story. That's why we tailor our services for each supplier’s individual vision. We can manage the entire US Market, regionally or state specific. Consider us your “Out-Sourced Supplier Reps” without the payroll taxes or employee expenses.

Separate from the Pack

Results Driven

With extensive experience in sales, CMS Consulting is results-driven so you can meet tangible sales goals instead of receiving lofty recommendations.

Our clients experience an average of 50% growth YoY, with some expanding by as much as 10x in a few years.‍

Responsive

Because we are a client-first consultancy, you can always expect same-day response times. CMS Consulting handles issues in an expedited and professional manner.

We maintain this policy to ensure that we are tackling your concerns, issues, and opportunities as they arise, ensuring the best outcomes possible.

Knowledgeable

With almost two decades in the industry and experience as VP of Sales at a regional distributor, and holding positions as a Regional and National Sales Manager for a multitude of suppliers, we have the ability to bring brands to scale.

Who We Are

Chris Stevens, owner of CMS Beverage Consulting, has been working in the industry for almost 20 years. Throughout this period, Chris has gained experience in various areas of the industry, such as distribution, operational management, sales management, and supplier logistics, which together contribute to the services provided by CMS Enterprises.

Chris initially started his business career in the field of finance, which allows him to approach his client relationships with their financial priorities in mind. This financial acumen, combined with his extensive industry experience, enables Chris to offer a unique perspective and valuable insights to his clients, helping them achieve their business goals efficiently and effectively.

Our Process

Our process changes depending on each client's goals. Below is a high-level view of how we approach brand expansion.

1. Initial Consultation & Assessment
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We start by deeply understanding your brand story, current market position, and growth objectives. This comprehensive evaluation helps us identify immediate opportunities while planning for long-term success. During this phase, we analyze your product positioning, current distribution channels (if any), and market potential to develop a tailored growth strategy.

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2. Strategy Development

‍Based on our initial assessment, we create a detailed roadmap aligned with your goals and market realities. This includes identifying target markets, optimal distribution partners, and key milestones for success. We provide clear timelines and measurable objectives, ensuring transparency throughout our partnership.

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3. Implementation & Market Entry
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With the strategy approved, we leverage our industry relationships and expertise to execute. Whether it's negotiating with distributors, planning market launches, or coordinating promotional events, we handle the complexities while keeping you informed every step of the way. Our same-day response policy ensures you're never left wondering about progress or next steps.
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4. Ongoing Management & Optimization

Success requires consistent attention and adaptation. We continuously monitor performance, gather market feedback, and adjust strategies to optimize results. Regular check-ins and detailed reporting keep you informed of progress while identifying new opportunities for growth.
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What We've Accomplished

Who: A Tequila Brand.

The Problem: Struggling to stand out in the quickly growing tequila market, especially getting a foot in the door with distributors inundated with new tequila pitches every week.

The Solution: First, we identified the standout features of the product line that separated it from the pack. The history, quality, and positive impact initiatives of the brand made a premium yet accessible positioning clear. We leveraged this new angle to get into a handful of key distributors and have used a patented expansion plan from there to continue geographic and volume expansion.

The Result: Growth from less than 2,000 cases in 2019 to over 30,000 cases in 2024.

Who: A craft spirits brand with multiple product lines, including whiskey, vodka, brandy, liqueur, rum, and more.

The Problem: Difficulties navigating line expansions while still growing core SKU's.

The Solution: After identifying the key strengths of the core product line, we dove into why the brand needed to add further SKU's. We then aligned the line expansions with key brand KPI's in order to make priorities clear between expanding the core line and adding new offerings. We then executed on this plan, using our sales expertise and industry knowledge to strategically introduce new SKU's to locales that would better validate the products.

The Result: Experienced double digit growth YoY over the last four years.

Consistently Bottling Success